purplepatchservices blog guide to b2b marketing on linkedIn

August 16th, 2022

The Guide to B2B Marketing on LinkedIn

Blurb: If you want to step up your game in B2B marketing, you should consider building your LinkedIn profile now.

Similar to any other social media platform, LinkedIn is a powerful tool for B2B marketing. But unlike the usual social media platforms such as Facebook, Instagram, and Twitter, what sets LinkedIn apart is that it's a more “professional” social network.

According to LinkedIn’s news center in 2020, there are 722 million LinkedIn users in 200 regions and countries worldwide, and most of these users represent companies, corporate executives, and professionals in their respective fields where 80% of them are in the decision-making roles. You can expect to see fewer cat memes or cute animal videos on LinkedIn but more business-related updates and members engaging in content that will give them jobs, networks, or sales.

With over millions of professionals all in one place, LinkedIn offers great potential for you to elevate your business. Making connections on the platform means building strategic, professional relationships - and in business, these are like partnerships. Moreover, you can have direct access to your target companies or potential buyers.

Statistics show that more than 50% of social traffic to B2B sites and blogs comes from LinkedIn, and according to Neil Patel, LinkedIn is responsible for 97% of B2B businesses' social media leads. Knowing this, B2B marketers can overwhelmingly agree that LinkedIn is an effective platform to reach your audience faster and generate valuable, quality leads.

So how do you set up your company on LinkedIn for success? Get started with these steps:

Set up your LinkedIn profile and company page.

If you don’t have a LinkedIn profile yet, this is the first obvious step. Basically, your profile needs to have your company name, description, a profile picture or logo, and a banner. This step may seem simple but it's crucial especially if you need to gain people’s attention and interest that they will want to keep reading and check out your profile.

Have a clear and appealing description.

Your LinkedIn description is a great opportunity for you to define your company’s brand values, objectives, and mission statement. Define what it is that your company offers and for whom, and remember to be clear and appealing in doing so.

Optimize your page and showcase your business.

Make use of keywords that your potential buyers are actively searching for and always keep up to date with your posts and content. Observe consistency and experiment with different kinds of media but keep in mind to be authentic and to engage in making a connection with your audience.

If you want smart marketing for B2B, LinkedIn is the place to be. Get started on making your LinkedIn profile now and take your business on to the next leve