Banner IPOs. Multiple X Exits. And some great failures (but the rides were amazing.)
We’ve seen quite a bit of action.
Purplepatch works with numerous venture-backed start-ups—right from when the founders raise a sub-million seed to when their products gain market-fit and scale to next rounds. We offer a unique Contract Marketing Officer service that helps start-ups scale rapidly without having to invest in a marketing department early on, when they are still building product and exploring market-fit.
Our Contract Marketing services include:
- Helping founders with early pitch decks and market research into addressable markets, serviceable markets, analysts’ research
- Creating rapid UX and UI screens to demonstrate product experiences
- Early content publishing to gain thought leadership and test the space
As start-ups scale and gain product-market fit, our services evolve alongside to offer:
- Product marketing support—solution sheets, data sheets, and technical content
- Creating buyer personas, ideal customer profiles, and account intelligence
- Enabling sales teams with outbound, inbound, and 1:1 conversation with prospects in targeted accounts
- Delivering “warm” conversations for further follow-up
While scale is critical, it is also important to build position dominance and brand awareness, where we help start-ups establish pole positions:
- Develop the narrative and story-telling
- Create compelling content assets—whitepapers, videos, sales conversations
- Create conversations with our IT Services clientele to explore partnerships
- Enable conversations with analysts to create the space or occupy a white space
- Articulate the prospect value proposition that evinces interest
Oh yes, we still do the regular things—refresh websites, develop content, run campaigns, and work as an agency. Contact our start-up marketing team
Testimonials
David Sawatzke | Head of Marketing, Xoriant
“Xoriant and Purplepatch share a long legacy of marketing, and are a partner in our evolution from staffing to solutions-based organization.”
Keao Caindec | VP Marketing, Mocana
“Our go-to agency, the team re-launched our website in record time, and deliver great content, inside sales support, and lead qualification for our marketing.”
Bennett Sung from AllyO | Head of Marketing
“We as marketing professionals, whether focused on B2B or B2C, know the website is the heart of both brand awareness and demand generation initiatives. The transition from stealth to Series A required the execution of the organization’s first integrated marketing program, and that meant a full transformation of our website from a single landing page to an end-to-end discovery to evaluation content journey. The core scope of the initiative included a site that is self-service driven by non-technical marketers, integrated into our HubSpot marketing automation platform, and user-friendly. With nearly 12 months under our belt, we are on our way to higher quality and lower cost MQLs. The Purplepatch team has continuously been very responsive with quick turn around.”
Sudarshan Vasudevan | CEO, Qubercomm