Stories connect people. Stories inspire them. And stories motivate them to take action.
There is innovation happening everywhere:
Winners tell brilliant stories.
In the large conference rooms, at the coffee shop around the corner, and of course, in the famous garages and living rooms. Ideas and disruptive thinking abound in the Silicon Valley.
What sets the winners apart is how they tell their product and brand story.
Stories connect your products to buyers.
To win your buyers’ attention, you need to tell stories. Brilliant stories. Show them how you can solve their problems. Inspire them to build consensus around your brand. Motivate them to take action faster.
Stories are up to 22 times more memorable than facts alone according to Stanford University. Stories forge emotional responses that establish connections and move people into action.
There is a substantial risk involved in every enterprise purchase decision:
Stories engender confidence
The business customer won’t buy unless there is a substantial emotional connection to help overcome this risk.
As audience-based marketing is rapidly replacing product-driven marketing, industry and persona-based stories build the foundation of a powerful content marketing strategy.
Our clients have won repeatedly by crafting brilliant stories around their buyer personas, and shortening the buying journey by gaining their emotional confidence.
“Xoriant and Purplepatch share a long legacy of marketing, and are a partner in our evolution from staffing to solutions-based organization.”
David Sawatzke | Head of Marketing, Xoriant
“Our go-to agency, the team re-launched our website in record time, and deliver great content, inside sales support, and lead qualification for our marketing.”
Keao Caindec | VP Marketing, Mocana
“We as marketing professionals, whether focused on B2B or B2C, know the website is the heart of both brand awareness and demand generation initiatives. The transition from stealth to Series A required the execution of the organization’s first integrated marketing program, and that meant a full transformation of our website from a single landing page to an end-to-end discovery to evaluation content journey. The core scope of the initiative included a site that is self-service driven by non-technical marketers, integrated into our HubSpot marketing automation platform, and user-friendly. With nearly 12 months under our belt, we are on our way to higher quality and lower cost MQLs. The Purplepatch team has continuously been very responsive with quick turn around.”
Bennett Sung from AllyO | Head of Marketing
“Purplepatch is a great partner who have helped amplify our brand, engage in everything digital for our presence, and execute a full-cycle marketing program for us. We continue to leverage their outsourced marketing office as a key component of our growth. From web presence to social media to product design experience, they deliver amazing results.”