Unaware to Problem Aware
Motivation: Curiosity, Boredom
Attention Span: Fleeting to Short
Mode: Scans, Shares
Solution Aware to Product Aware
Motivation: Purpose, Research
Attention Span: Medium to Long
Mode: Reads, Clicks
Motivation: Validation, Decision
Attention Span: Longest
Mode: Reads, Downloads
We go beyond the Ideal Customer Profile by defining several of your Buyer Personas. This allows us to create buyer-aligned content that speaks to their specific needs.
We identify the trends and topics that are relevant to your buyers and the conditions that create problems your products and services can solve.
We pinpoint when buyers transition from each stage in their Buyer journey, so we can create content that targets their triggers at these points.