How to Scale Content Creation for Every Stage of the Buyer Journey

Content creation should be a priority for businesses, since engaging, useful, and genuinely helpful content can convert site visits to sales. But still, 40 percent of…

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5 Content Marketing Trends to Watch Out

According to the Content Marketing Institute, content marketing converts six times higher than traditional marketing efforts. Personalized content also improves brand recall, which ultimately raises trust…

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Why Content Marketing Can Give You a Perennial Source of Traffic

Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately,…

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How Start Ups Gain By Investing in Content

Start up life isn’t easy. Everything fights for your small pool of dollars–rents, hiring talent, Proof of Concept support, customer acquisition–everything. Your biggest focus are on…

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How to Align Content Marketing with Your Buyer Journey

Over the last decade, the introduction of new media platforms has given businesses new tools for sharing their marketing message to their prospects. LinkedIn, Slideshare, YouTube,…

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How to Align Content to Your Buyer Journey

Running advertisements is no longer enough to reach customers and buyers. Marketing guru Seth Godin wrote that “the internet… was not invented so marketers could run…

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